About Us
Auflauf was launched in 2024 with the mission of opening people’s eyes to the rich history and diversity of food and drink across the world. We believe food is a gateway to deepened cultural experiences and connections between people. This philosophy guides our work to spotlight iconic, unique, and curious examples of culinary excellence across the world. The German Auflauf, or “casserole” represents our desire to bring people from across the world together for a shared meal and good company.
Auflauf’s core values of curiosity, creativity, and care support our efforts to bring the best products directly to your doorstep.
Curiosity
Our passion for food and travel drives an interest in learning about, experiencing, and sharing new cuisine. We draw on this passion to explore under-the-radar food and drink and highlight culinary excellence for our customers.
Creativity
We’re always looking for new ways to help you express yourself and connect with others through our products. We work to develop and curate unique and cohesive designs that you can enjoy independently or as a collection.
Care
We take care in designing and sourcing our products. We use quality materials from trustworthy providers and we pride ourselves on excellent customer service to ensure you have an incredible experience.
Through our work, we strive to create a sense of connectedness. Our hope is that our products will inspire others to step out of their comfort zones, reach out in community, and explore the unknown!